THE STORY
behind
unltd.

We had a dream.  

A dream where alcohol-free beer doesn’t mean dull, bland and watery... Hell no! It was a dream where alcohol-free beer meant sweet, delicious, freedom!  

It means feeling fitter, feeling healthier and being more productive. It means being able to run up and down the stairs... and then back up again - just for a laugh!  

It means taste. That sweet, sweet taste of positivity, of new beginnings, of waking up bright-eyed and bushy-tailed at the crack of dawn feeling ready, feeling fresh and thinking, YES, I’m getting sh*t done today!   

It was a dream of a quality alcohol-free craft beer, that used only the finest ingredients and modern brewing techniques to create a quality alcohol-free beer that is as delicious as a full-strength beer, and it tastes all the better because you know you can have 12 and not wake up with the headaches and breakdancing injuries of old.  

It was a dream of an alcohol-free beer that is low calorie and, yes, what the hell, vegan too.  

It was a dream of a non-alcoholic beer that is brewed and bottled right here in the UK. 

A beer that makes you the best you that you can be. A beer that from the very first sip makes you think, ‘I’m not giving up alcohol, I’m taking on life!’. 

So, we created UNLTD.  

An alcohol-free, low-calorie craft beer with all the flavour of full-strength beer that tastes amazing. 

If you love beer but hate hangovers, then this my friend, is the beer for you. 

From the Founder

I love beer. From the age that I was legally allowed to drink in bars and pubs (and maybe a year or two before that), I enjoyed drinking and the nights out that came with it. And of course, I tended to overdo it.  

Later, I was working in the city. I was putting in the hours and Thursday nights would usually entail a few beers, then a few more after work on Friday (that never ended up as a few) and then carry on over the weekend. It was around this time that I realised a several-day hangover was actually a thing! 

As I got older though, and perhaps a bit wiser, things like writing off a Sunday by staying in bed all day became less appealing, and doing those 9am Monday morning sales meetings with a hangover became way harder.


It kind of made me think. I decided maybe it was time to take a break from alcohol.  

So I tried it, and it wasn’t long after not drinking anything alcoholic, that I realised I felt great. I was sleeping better, I was more productive at work, and I got up on Sundays! I saw that I was losing weight too. I was feeling fitter and found that I had more bags of energy than bags under the eyes.

One thing I did miss though, was the taste of beer. The problem was, none of the alcohol-free beers I found tasted like the beers I used to love. Hmmm, I thought, what to do?

I’d been looking for an alcohol-free beer that didn’t actually taste like an alcohol-free beer. And I tried a lot, but none quite hit the nail on the head. And, as a direct result of that fruitless quest, UNTLD. was born.

Now, I realise that not being able to find a beer that I liked to starting my own non-alcohol beer brand seems quite a leap, but I wanted a beer that could be tasty and healthy and look good too, not be covered in big 0%’s and I wanted to prove it could be done.  

So here’s UNLTD. A great-tasting, alcohol-free beer that is low in calories, low in carbs, high in vitamins and vegan friendly - it’s won a few awards too.

I love it. I hope you do too.

Johnny Johnson
UNLTD. Founder

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