3 million people decided to ditch the booze in favour of a non-alcoholic alternative in the first Lockdown. What's to come in Lockdown 2.0?
In March 2020, in response to the Covid 19 pandemic, the UK went into our first lockdown. We had pub quizzes in our living rooms, hailed Joe Exotic a ‘Tiger King’, baked enough banana bread to feed the nation and spent an extra £160m on booze in the first 3 weeks!!
Working from home became our ‘new normal’ and, for most, that meant a freedom to relax while pawing over our spreadsheets. Ice cold beer at 1pm? Why not? In a study from the Institute of Alcohol, that’s exactly how 33% of workers felt, as it is reported they drank more during the first lockdown than previously, while only 22% of non-workers said the same. In fact, more than a quarter of the nation said they felt they turned to the booze more as a result of the pandemic. Relieving our COVID-19-related impacts such as furlough, redundancy, unemployment, bereavement, and mental health with a gin and tonic in the afternoon, an extra glass of wine after a day of home-schooling or a lunchtime beer at our desks became the norm resulting in us losing motivation, feeling sluggish and gaining weight.
But, this isn’t the case for everybody, a whopping 3 million of us decided to ditch the booze in favour of a non-alcohol alternative while they were home for the spring. A considerable number of current drinkers stopped drinking completely during lockdown and the changes in lifestyle are most apparent among younger people with 11% of 18-34 years olds creating a more positive relationship with alcohol.
As we are asked, once again, to stay home and save lives, what will you do to make Lockdown 2.0 a better one?
here's some more of our thoughts...